¡HOLA! I’M MARTA
A designer.
& photographer
& sportswoman
from Zaragoza, Spain
My journey as designer
After finishing the Bachelor in Industrial Design Engineering, I spent some time working as a graphic designer, creating visual identities, magazine covers, posters, and flyers.
However, in that role I felt that I was missing interaction and people’s feedback. I started learning about User Experience Design and eventually, in 2020 I was given the opportunity to start my UX journey at BBVA’s Global Design Team through the Future Designers Program.
After that and until now, I’ve been working at NTT DATA Experience Design team where I’ve learned all about Digital Accessibility, Inclusion, Product design and strategy within different international organisations contexts.
In my free time, I’ve always dedicated time to different sorts of volunteering activities.
In 2022, I was a mentor to a group of 10-year-olds building an app and AI model to raise awareness about plastic pollution as part of the Technovation Girls Challenge. In the end, their project reached the world finals and won the Audience Award (see 2022 winners). WeR pitch video.
And since 2021, I’m a volunteer designer at Nosolofilms. We’re a non-profit association that aims to connect designers with social impact projects. During all these years, I’ve created the association’s visual identity, then worked several years with schools to implement design thinking with students and currently, I’m working on the strategy and features for the new version of an app for cancer patients: Oncolomeeting.
I consider myself a curious and voracious learner that is always willing to share what I learn (hence all those talks…). I love reading articles and books. At the moment, I’m exploring product strategy and data-informed design but here is a short list of books I’ve read and loved.
Ruined by Design
By Mike Monteiro
If you care about the ethics of the digital product you are helping to build.
Mismatch
By Kat Holmes
If you want to understand why we need to be actively considering inclusion while building products.
View book ↗
Four Thousand Weeks
Lo esencial
By Miguel Milá
If you are into industrial product design, discover an interesting designer in the lines of Dieter Rams.
And yeah, I do have other interests. I’m a big fan of tennis and padel. Since I started playing at the age of 6 I always imagined myself teaching how to do it. Ten years after that I started working as a tennis instructor.
But I’d say photography is probably my preferred creative activity. I love taking pictures on the streets or out in the nature and share them on my Instagram account (@martaodc).
People say
It has been a pleasure working with Marta. She is highly intelligent and strategic, consistently identifying opportunities to deliver greater value to clients while ensuring that users remain at the core of business decision-making.
Her approach to product design is deeply rooted in digital inclusion, which she seamlessly integrates into every aspect of her work. She brings a strong sense of purpose to creating experiences that are both impactful and accessible. Marta is a true team player, always open to learning and continuously pushing herself to grow professionally. Her mindset, combined with her talent, makes her an exceptional asset to any organization.
Marta showed responsibility, attention to detail and resolution capacity (...) She put together an independent project (the Inclusive Design learning path) and shined on this particular aspect, working rigorously, defining her own timing and meeting it and involving other people interested in the project... on her own.
She has demonstrated maturity and responsibility, as well as a great integrity as designer.
I loved her attention to details, analytical thinking, active listening and focus on understanding and give value.
I would highlight her abilities on research and service and interaction design.