¡Hola!
I’m an interaction and digital product designer with a passion for building inclusive experiences

I’m currently an interaction designer at NTT DATA and was previously at BBVA. With more than two years of experience and background in Industrial Design; In my free time I’m a product designer at Nosolofilms and street photographer.

Knowledge areas

Product design

I’m always with product mentality. In other words, I’m gathering insights from previous research studies, understading how to iterate the product to increase the value proposition, thinking about how to measure new proposals, etc.

Interaction design

I’m experienced in understanding how people interact with interfaces using different devices and assistive technologies. Plus, applying accessibility principles improve the experience for everyone.

Accessibility & Inclusive design

Digital accessibility is about meeting users’ needs regardless of their ability. And inclusive design, goes far from that and considers all dimensions of human diversity. I’ve helped several organizations improving their interfaces to meet accessibility requirements and being more inclusive.

Photography

Not exactly related to design but this is part of who I am and how I see the world. I love street and documentary photography as it allows me to capture people and their ways of being and behave.

MVP of a platform to spread critical thinking between kids through high quality short films

#PRODUCT DESIGN    #INTERACTION DESIGN    #BRANDING   #EDUCATION

I worked with a multidisciplinary team to build a website and social accounts oriented to promote critical thinking in schools. Check how educators can use high quality short films to create safe environments to share and learn.

Case study coming soon!

Screenshots of the NoSoloFilms website and Instagram account
Screenshots of a video detail from the website's first version and Instagram account (2021- Present)

Redesign of a payment method flow

#APP DESIGN    #INTERACTION DESIGN   #USER RESEARCH    #BANKING

I worked in an agile product team composed by Business, Technology, Design and Research roles on a Spanish leading bank. We redesigned the experience of how some SMEs received payments adapting it to the COVID situation.

Case study coming soon!

Image of a woman paying at the counter to another woman using a Point Of Sales device. Over the image there is a graphic that shows the project actions: Insights from previous explorative research & heuristic evaluation of existing solution New information architecture & interactions with continuous validations from stakeholders UI design using Design System components UX research to validate design proposal
Project actions I contributed to in 2020

My accessibility and inclusive design learning path

#INCLUSIVE DESIGN     #ACCESSIBILITY    #INTERACTION DESIGN   #BANKING   #PUBLIC SECTOR

I’ve been researching, learning and applying accessibility and inclusive design findings for almost two years. During this period I’ve worked with several organizations to achieve more accessible and inclusive experiences. From talks and masterclasses, to flow and component reviews.

Case study coming soon!

1. Research & Learn. 2. Flows and Design System Components' review. 3. Talks & masterclasses
Graphic of my Accessibility and Inclusive Design journey (2020- Present)

Resumé

Experience as Interaction designer

AT NTT DATA

  • Carried out more than 10 accessibility, inclusive design and usability reviews of different websites, applications and Design System components from private and public sector clients.
  • Visually redesigned a platform to manage cloud solutions.
  • Conducted several trainings around accessibility and interaction best practices.
  • Participated in interviews with users with disabilities and allies of a large organization workforce to identify accessibility pain points of their work environment.

AT BBVA

  • Worked along with the global design team while receiving training on different topics (user research, storytelling, behavioral economics, etc.)
  • Worked in a multidisciplinary team as Interaction designer defining information architecture and flows. Later as design researcher which allowed me to participate in a complete user research project.
  • For three months I joined the Design Education and BBVA Experience team (Design System team). I could learn how to make insights tangible keeping the business and user’s needs in mind through hands-on experience.

Other experience

Nosolofilms logo explained. A compass to symbolize a guide without a clear solution. An anaglyph, two colors that create a 3D effect. And a dashed line as a reference to the Sustainable Development goals

Side projects

  • I’m a Product Designer at Nosolofilms. In this project I’ve created the visual identity of, web visual and interaction design of the MVP, social media visual design and I’m working with other colleagues on the continuous improvement of the product based on data and qualitative and quantitative research. A case study is coming soon, until then, check out the Nosolofilms website​
  • I’m mentoring four 10-year-old girls to support them in creating a digital project on the Technovation challenge.
Mockup of a poster from an event called Mercado e Coraçao

Graphic Design Internships

  • Graphic designer on EU projects at IrRadiare in Lisbon
  • Graphic designer and innovation assistant at Herizont

Education

Product rendering of a university project

Design

  • Digital Product Designer course at The Hero Camp (2021)
  • Circular Design Sprint at UXER School (2019)
  • Bachelor in Industrial Design and Product Development Engineering at Universidad de Zaragoza (Sept 2015 -July 2019)
Prototype of a tape cutter for kids

Languages

  • English (professional competence). Achieved the C1- Certificate in Advanced English (CAE) on 2020.
  • Spanish (native speaker).

I’m working to make this website as accessible as possible. Please, if you find any access barrier reach me out at martaortigosadecarlos@gmail.com

Me, a white girl with brown long hair wearing a turtleneck black t-shirt, holding a camera

About me

I’m a curious and creative voracious learner with an analytical and creative mindset. In my free time you can usually find me playing sports such as tennis or padel, reading a book or taking photos on the street.

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